The Survey Platform for Product Research
OpinionX helps product teams measure what matters most to their most important customer segments.
Unlimited surveys + participants for free!
POWERING PRODUCT RESEARCH FOR 33,411 TEAMS
Rank any list of options (for free!) ๐
Create a free survey and pick from any of our voting methods to decide how participants will rank your options.
Create a free ranking survey โ
Automatically turn votes into ranked results โญ
No math required! OpinionX automatically turns participants' votes into easy-to-understand scores that show what they care about most.
Learn more about our ranking formats โ
Compare groups with just one click ๐
Pick any group of participants and see how they voted differently to everyone else. Ideal for comparing preferences across pricing tiers, job titles, or geographies.
See how OpinionX segments your results for you โ
Dive deeper with detailed analysis ๐
Use OpinionX's advanced segmentation features to visually compare or cluster participant groups, helping you spot key insights and anomalies faster.
Check out how the segment matrix works โ
Rank any list of options (for free!) ๐
Create a free survey and pick from any of our voting methods to decide how participants will rank your options.
Create a free ranking survey โ
Automatically turn votes into ranked results โญ
No math required! OpinionX automatically turns participants' votes into easy-to-understand scores that show what they care about most.
Learn more about our ranking formats โ
Compare groups with just one click ๐
Pick any group of participants and see how they voted differently to everyone else. Ideal for comparing preferences across pricing tiers, job titles, or geographies.
See how it segments results for you โ
Dive deeper with detailed analysis ๐
Use OpinionX's advanced segmentation features to visually compare or cluster participant groups, helping you spot key insights and anomalies faster.
Learn how the segment matrix works โ
How product teams use OpinionX
Check out our use case library for more research inspiration
Customer Segmentation
Compare your customers' top pains, preferences and priorities by segment.
Assumption Testing
Instantly A/B test your research hypothesis using a comparison-based survey.
Feature Importance
Determine which features are delivering the most value according to customers.
Roadmap Prioritization
Identify the top problems affecting your most important customers.
Jobs-To-Be-Done Study
Uncover the core needs driving the behavior of your target customers.
Preference Testing
Evaluate users' tastes with a quick comparison-based ranking exercise.
Essential features for product research you wonโt find on any other survey tool
See how OpinionX is uniquely suited to product research surveys ๐๐๐
Helping product teams build better products ๐
My team are a lot more confident because we can sort our whole roadmap by the problems users say are most important.
Kristina Mayman
UX Researcher
OpinionX really went a long way to
getting our team on the same page and feeling like there was an objective voice in the room.
Evan Kirkham
Co-Founder & CEO
OpinionX gives us the objective market data that we need to do better backlog grooming and plan when to work on what.
Jaewoo Kim
UI/UX Designer
Learn more about Product Research ๐
Pricing Research
Measure which features drive your users to upgrade, how much they value those features financially, and how to optimize your pricing model.
Prioritization Surveys
See how survey methods like maxdiff analysis and pairwise comparison can help you measure user pains, preferences, and how they perceive value.
Segmentation Analysis
Itโs not enough to measure what your customers care about โ you have to see what your most important customers care about.
Create unlimited surveys on OpinionX for $0
See why scaling startups choose OpinionX as their product research platform